Authenticity is magnetic. When someone is real, we lean in and take notice. It creates deeper connections. By showing up as yourself, you attract the right audience, building trust, understanding, and relationships that evolve into loyal customers and long-term supporters.

In a world obsessed with data and fast results, marketing can often feel like pulling a series of levers. It’s easy to slip into tactics without meaning, analytics without creativity, and content without a story. When we get lost chasing trends or copying everyone else, we forget to ask ourselves what feels right. 

Intuitive marketing flips that script.

Allowing ourselves to be seen can be one of the hardest things we do. Sharing the work of our hearts stirs something deep within us—an uncomfortable vulnerability that tells us we’re safer staying small, quiet, and hidden.

“Marketing is gross.” 

Heads nodded in somber agreement on our weekly writer’s Zoom call. We were discussing the logistics of marketing our books, and the mood was uneasy.

My friend continued to speak. “I hate it when someone’s trying hard to sell me something. I don’t want to feel sales-y like that—like a used car salesman, all slicked back and pushy. It’s just…not me.”

Can you relate?

When it comes to business, we’ve been taught to think with our heads, not our hearts. But here’s the irony: buying decisions are based on emotion first and logic second. People don’t connect with data—they connect with stories, values, and emotions.

So why wouldn’t leading with heart enhance your ability to make money?